Digital Marketing Manager
The Digital Marketing Manager course offered by OXQUAL develops advanced competence in planning, managing and evaluating integrated digital-marketing strategies. The programme covers SEO, paid search, content marketing, social media, email marketing, analytics, online advertis...
About this qualification
The Digital Marketing Manager course offered by OXQUAL develops advanced competence in planning, managing and evaluating integrated digital-marketing strategies.
The programme covers SEO, paid search, content marketing, social media, email marketing, analytics, online advertising, e-commerce and digital-team leadership.
Career-focused
Develop relevant skills and knowledge that can support your next professional step.
What you'll cover
Key topics covered in this OXQUAL programme include:
- Digital Marketing Fundamentals
- Online Consumer Behaviour
- Digital Marketing Ecosystems
- Search Engine Optimisation
- Keyword Research
- On-Page SEO
- Off-Page SEO
- Search Engine Marketing
- Paid Search Campaigns
- Content Marketing
- Content Planning
- Brand Storytelling
- Blogging
- Video Marketing
- Social Media Marketing
- Community Management
- Influencer Marketing
- Paid Social Campaigns
- Email Marketing
- Email Automation
- Personalisation
- SMS Marketing
- Mobile-App Marketing
- Web Analytics
- Digital KPIs
- Campaign Dashboards
- Return-on-Investment Measurement
- Digital Advertising
- Programmatic Advertising
- Display Advertising
- Retargeting
- Media Planning
- E-Commerce Marketing
- Conversion Optimisation
- Customer Journey Mapping
- Digital-Team Leadership
- Cross-Functional Collaboration
- Digital-Marketing Capstone Project
Who it's designed for
This OXQUAL programme is suitable for:
- Marketing Professionals moving into digital leadership
- Business Managers seeking stronger digital-marketing knowledge
- Entrepreneurs and Small-Business Owners
- Professionals progressing from Level 3 or Level 4 marketing programmes
- Individuals preparing for senior digital-marketing roles
What you'll gain
Successful completion of this OXQUAL programme can help learners to:
- Develop advanced digital-marketing strategy skills.
- Improve SEO and paid-search competence.
- Manage social-media and content campaigns.
- Strengthen email and mobile-marketing knowledge.
- Use analytics to measure campaign performance.
- Improve online advertising and media-planning skills.
- Strengthen e-commerce and conversion optimisation.
- Develop digital-team leadership competence.
How this qualification is assessed
The assessment pattern for this OXQUAL programme is outlined below.
- Assessment Type: Written examination, project submission and presentation.
- Format: Multiple-choice questions, short answers, applied case study and capstone project.
- Total Questions: 80 theory questions plus 1 case study and 1 project.
- Passing Score: 70%.
- Duration: 3 hours written plus 4 weeks for project submission.
- Certification: Digital Marketing Manager Certificate.
Have questions about this qualification?
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