Level 2 Award in Marketing Management
The Level 2 Award in Marketing Management offered by OXQUAL introduces the fundamental principles of marketing, consumer behaviour, market research, branding and promotional communication. Learners develop practical knowledge for supporting entry-level marketing activities and...
About this qualification
The Level 2 Award in Marketing Management offered by OXQUAL introduces the fundamental principles of marketing, consumer behaviour, market research, branding and promotional communication.
Learners develop practical knowledge for supporting entry-level marketing activities and understanding how marketing contributes to business growth and customer relationships.
Career-focused
Develop relevant skills and knowledge that can support your next professional step.
What you'll cover
Key topics covered in this OXQUAL programme include:
- Introduction to Marketing Management
- Role of Marketing in Business
- Marketing Functions
- Marketing Environment
- Internal and External Marketing Factors
- Consumer Behaviour
- Customer Needs and Preferences
- Buying Behaviour
- Market Research
- Survey Methods
- Basic Marketing Data Interpretation
- Marketing Mix
- Product
- Price
- Place
- Promotion
- Brand Identity
- Product Positioning
- Advertising
- Sales Promotion
- Public Relations
- Digital Marketing Channels
- Customer Relationship Management
- Marketing Ethics
- Sustainability and Social Responsibility
- Practical Marketing Case Study
Who it's designed for
This OXQUAL programme is suitable for:
- Entry-Level Marketing Assistants
- Marketing Coordinators
- Business Students
- Entrepreneurs
- Small-Business Owners
- Professionals transitioning into marketing roles
What you'll gain
Successful completion of this OXQUAL programme can help learners to:
- Develop foundational marketing-management knowledge.
- Understand customer behaviour.
- Conduct basic market research.
- Apply the marketing mix.
- Develop branding and positioning awareness.
- Understand promotional channels.
- Improve customer-relationship knowledge.
- Apply ethical and responsible marketing principles.
How this qualification is assessed
The assessment pattern for this OXQUAL programme is outlined below.
- Assessment Type: Written examination and case study.
- Format: Multiple-choice questions, short answers and applied case-study analysis.
- Total Questions: 50 theory questions plus 1 case study.
- Passing Score: 70%.
- Duration: 90 minutes written plus 1 week for case-study submission.
- Certification: Level 2 Award in Marketing Management Certificate.
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