Level 2 Award in Sales and Marketing
The Level 2 Award in Sales and Marketing offered by OXQUAL develops foundational knowledge of customer behaviour, selling techniques, branding, market research and promotional communication. Learners gain practical skills for supporting sales activities and basic marketing campai...
About this qualification
The Level 2 Award in Sales and Marketing offered by OXQUAL develops foundational knowledge of customer behaviour, selling techniques, branding, market research and promotional communication. Learners gain practical skills for supporting sales activities and basic marketing campaigns.
Career-focused
Develop relevant skills and knowledge that can support your next professional step.
What you'll cover
Key topics covered in this OXQUAL programme include:
- Sales and Marketing Principles
- Role of Sales and Marketing in Business
- Customer Needs
- Customer Buying Behaviour
- Customer-Focused Selling
- Verbal Sales Communication
- Non-Verbal Communication
- Digital Sales Communication
- Customer Relationship Management
- Customer Service
- Customer Loyalty
- Market Research
- Competitor Analysis
- Market Opportunities
- Marketing Planning
- Business Objectives
- Brand Identity
- Brand Positioning
- Social-Media Marketing
- Email Marketing
- Online Advertising Fundamentals
- Sales Prospecting
- Handling Customer Objections
- Closing Techniques
- Sales Targets
- Marketing KPIs
- Campaign Evaluation
Who it's designed for
This OXQUAL programme is suitable for:
- Entry-Level Sales and Marketing Personnel
- Business Students
- Entrepreneurs and Small-Business Owners
- Customer-Service Personnel moving into sales
- Individuals preparing for advanced sales and marketing study
What you'll gain
Successful completion of this OXQUAL programme can help learners to:
- Develop foundational sales and marketing knowledge.
- Improve customer communication.
- Strengthen relationship-building skills.
- Support basic market research.
- Contribute to marketing plans and campaigns.
- Develop practical selling techniques.
- Understand digital-marketing fundamentals.
- Measure basic sales and marketing performance.
How this qualification is assessed
The assessment pattern for this OXQUAL programme is outlined below.
- Assessment Type: Written examination and case study.
- Format: Multiple-choice questions, short answers and applied case study.
- Total Questions: 50 theory questions plus 1 case study.
- Passing Score: 70%.
- Duration: 90 minutes written plus 2 weeks for case-study submission.
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