Level 3 Certificate in Marketing Management
The Level 3 Certificate in Marketing Management offered by OXQUAL develops intermediate competence in strategic marketing, consumer analysis, brand management and integrated marketing communications. The programme covers digital marketing, market research, pricing, product inn...
About this qualification
The Level 3 Certificate in Marketing Management offered by OXQUAL develops intermediate competence in strategic marketing, consumer analysis, brand management and integrated marketing communications.
The programme covers digital marketing, market research, pricing, product innovation, international marketing and practical campaign planning.
Career-focused
Develop relevant skills and knowledge that can support your next professional step.
What you'll cover
Key topics covered in this OXQUAL programme include:
- Principles of Strategic Marketing
- Alignment of Marketing with Business Objectives
- Competitive Positioning
- Consumer Insights
- Market Segmentation
- Targeting and Positioning
- Marketing Research
- Qualitative Research
- Quantitative Research
- Marketing Data Analysis
- Brand Development
- Brand Identity
- Brand Equity
- Integrated Marketing Communications
- Advertising and Public Relations
- Sales Promotion
- Digital Marketing
- Search Engine Optimisation Awareness
- Content Marketing
- Paid Advertising
- Social-Media Marketing
- Product and Service Innovation
- Product Lifecycle
- Pricing Strategies
- Value-Based Pricing
- Psychological Pricing
- Global Marketing
- Cross-Cultural Marketing
- Applied Marketing Case Study
Who it's designed for
This OXQUAL programme is suitable for:
- Marketing Assistants progressing toward supervisory roles
- Marketing Coordinators
- Business Professionals seeking deeper marketing knowledge
- Entrepreneurs
- Small-Business Owners
- Learners progressing from Level 2 Marketing Management
What you'll gain
Successful completion of this OXQUAL programme can help learners to:
- Develop intermediate strategic-marketing knowledge.
- Improve market-segmentation and consumer-analysis skills.
- Conduct more structured marketing research.
- Strengthen brand-development capabilities.
- Design integrated marketing campaigns.
- Improve digital and social-media marketing knowledge.
- Understand pricing and value creation.
- Develop global and cross-cultural marketing awareness.
How this qualification is assessed
The assessment pattern for this OXQUAL programme is outlined below.
- Assessment Type: Written examination, case study and project.
- Format: Multiple-choice questions, short answers, applied case study and marketing-campaign project.
- Total Questions: 60 theory questions plus 1 case study and 1 project.
- Passing Score: 70%.
- Duration: 2 hours written plus 3 weeks for project submission.
- Certification: Level 3 Certificate in Marketing Management.
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